Panasonic Nose Hair Trimmer Billboards

These Panasonic Nose Hair Trimmer Billboards designed by Saatchi & Saatchi very cleverly use electrical wires and poles as part of the ad. More than just been amusing, they are memorable and caused quite a stir in Indonesia where they were placed.

VW Dream Bubbles

Car parks are rarely used as places to advertise. When placed above an inanimate object such as a car these clever little ads give it a voice of it’s own, they might even make you feel a prang of guilt. Being just above eye level they are unmissable as well.

2012

2012 is a film about a group of people who must deal with natural disasters such as volcanic eruptions, typhoons and glaciers. Creating a flat static ad that coveys disaster isn’t going to have much impact, especially when it’s a very visual effect laden affair. This ad very effectively uses a metro tunnel as the scene of a flood.

The aim of any ad is getting the ‘customer’ to remember the product, so when they are in a position to buy whatever it is the ad is selling, that product pops to mind first. This is done through repetition or a clever idea. The above ads definitely come under the clever section.

Every month in the ICM office we get handed a ‘Creative Challenge.’ This is a chance for various members of the ICM team to show off their ideas and creativity. Last year we had three teams with two student teams but the ICM numbers are down this year with people having babies so we are in two teams –  Richard, Ben and Haley versus Andy, Paul and Sally. We also have a few student teams from Leeds College of Art and Design working against us. The competition is hotting up!

Every Creative Challenge begins with the brief.

Each team member takes a look at the brief and carries out any background research necessary before the first team meeting -  the first brainstorm. This is where we get all our first thoughts and ideas onto paper, we then find that from these first initial ideas a few stand out.

The next stage is go away and work on the ideas that stand out. This is when we get out our paper and pencils and begin to sketch (some better than others!)

After a few more meetings we then decide which ideas are the strongest to take forward and these get worked up on the macs. While this is happening we also begin work on our presentation.

Once all the groups have done their presentation in front of the directors and presented their strongest idea we all wait in suspense to find out which team has won the directors award and why.

We will be posted all briefs we receive on here so you to take part and send us in your ideas. We will also be posting the winners work with feedback from the Diretors as to why it won.

Some of last months quotes for you to enjoy.

“Can you plug it into some wi-fi thing?” Another classic from Louise

“I wasn’t ‘owning him’ as you say” from Sally

Our newest member of staff Haley made it in to the book in her first month with these…

“There’s a good caravan shop there”

“I’m starting to like the knowledge turnip”

and

“It made sense to me in my head”

check back next month to see if Haley is more careful with her words!